Koreans need to be very careful not to behave in a way that would embarrass their family. Children are expected to work hard in school and respect their teachers. Women do not have equal rights in Korean society as they might in other cultures. Men and boys are considered more important than girls. Korean female teenagers complain to each other about having to help with the cooking and housework while their brothers do nothing around the house. Older people are highly respected. Koreans also show great respect to their ancestors who have passed on.
Workers are expected to obey their boss however the boss should never scold the worker in the presence of others. It is crucial in Korean society to avoid embarrassing someone or hurting their feelings.